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Zoho CRM and Zoho Books for a Distributor

A Delhi-based distributor received enquiries from IndiaMART, WhatsApp and phone calls but tracked them by memory, and invoicing sat in a separate system. Shyphan AI connected lead capture, follow-up automation and GST invoicing on Zoho CRM and Zoho Books.

  • Trading & Distribution
  • Zoho
  • Delhi
  • Delivered by Shyphan AI
Zoho CRM and Zoho Books for a Distributor - dashboard
In short

A Delhi-based distributor received enquiries from IndiaMART, WhatsApp and phone calls but tracked them by memory, and invoicing sat in a separate system. Shyphan AI connected lead capture, follow-up automation and GST invoicing on Zoho CRM and Zoho Books.

WhatZoho CRM and Zoho Books for a Distributor
WhoShyphan AI Solutions, Zoho Premium Partner and Odoo partner, Sector 63, Noida
WhereDelhi NCR on site, all of India remotely
HowDiscovery, fixed-scope quotation, phased delivery, training and support; India-ready setup with GST, WhatsApp, IndiaMART and Razorpay
Contact+91 95651 53545, contact@shyphan.com
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Overview

A Delhi-based distributor received enquiries from IndiaMART, WhatsApp and phone calls but tracked them by memory, and invoicing sat in a separate system. Shyphan AI connected lead capture, follow-up automation and GST invoicing on Zoho CRM and Zoho Books.

IndustryTrading & Distribution
PlatformZoho
RegionDelhi
EngagementZoho CRM and Zoho Books

Challenge

Enquiries arrived through IndiaMART, WhatsApp and calls to individual salespeople. Follow-ups depended on who remembered, quotes were typed in Word and invoices were raised again in accounting once an order closed.

Management had no view of the pipeline, could not tell which lead sources converted and only learned about lost enquiries when a customer bought elsewhere.

  • Leads scattered across seller panels, personal WhatsApp numbers and call logs
  • No assignment or follow-up discipline
  • Quotes and invoices created twice in different tools
  • Zero visibility of conversion by source
  • Outstanding payments chased from memory

Solution

We designed a single sales pipeline in Zoho CRM with automatic lead capture from IndiaMART and the website, round-robin assignment and a WhatsApp first response within minutes of every enquiry.

Quotes are generated from CRM with GST-ready templates and convert into Zoho Books invoices in one click. Payment reminders with payment links go out automatically, and payment status flows back to the deal.

  • Zoho CRM pipeline with stages, blueprints and follow-up sequences
  • IndiaMART and website integration for automatic lead creation
  • WhatsApp Business integration for first response and follow-ups
  • Zoho Books with GST invoicing, e-way bills and automated reminders
  • Source-wise conversion and collections dashboards for management

Implementation

  1. Pipeline and follow-up process design with the sales team
  2. CRM configuration with assignment rules, templates and automation
  3. IndiaMART, website and WhatsApp integrations
  4. Zoho Books setup with GST, item masters and invoice formats
  5. Migration of customers, open quotes and outstanding invoices
  6. Sales and accounts training with a two-week adoption review

Impact

  • Every enquiry captured and assigned automatically
  • First response on WhatsApp within minutes instead of hours
  • Quotes and invoices created once, from the same record
  • Collections chased by automated reminders with payment links
  • Management sees pipeline, source conversion and receivables in real time

Representative engagement. Client names and figures are withheld; outcomes are described qualitatively.

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Vikas Saroj

Written and reviewed by Vikas Saroj, Co-Founder and COO of Shyphan AI Solutions, a Zoho Premium Partner and Odoo partner in Noida. Figures come from Shyphan AI's partner console and delivery records. Last reviewed 28 September 2026.